Some believe a Taylor Swift endorsement could help Biden win in November

 January 30, 2024

Many have griped about the incessant coverage of pop singer Taylor Swift regarding her relationship with Kansas City Chiefs tight end Travis Kelce.

But according to the Daily Mail, some believe that Swift could have an effect on the outcome of the 2024 presidential election.

The results of a Redfield & Wilton Strategies for Newsweek indicated that about one-fifth of voters are "more likely" or "significantly more likely" to vote for a candidate who receives Swift's endorsement.

The Mail noted:

This election will see 8 million new voters in the US electorate -- and a total of 41 million Gen Z voters, many of whom are influenced by celebrities and social media.

Naturally, those numbers are presumably enticing for someone like President Joe Biden, who is already struggling to elicit excitement and support from younger voters.

Some believe a Swift endorsement is what Biden needs to have a shot at beating former President Donald Trump.

On the other hand, the results of the survey also indicated that 17% of voters are less likely to vote for a candidate endorsed by Swift, so it appears that it could go either way.

Swift, should she make a presidential endorsement, would undoubtedly go for Biden, as she's expressed her disdain with Trump in past writings.

"Swift is in the class by herself. She's so talented and so popular and so ingrained in pop culture. No one is close to her," said communications consultant James Haggerty.

He added, "Celebrity power in elections has grown because celebrity power itself has grown. And in a world awash in messages, it's the celebrity voices that really resonate."

Vivek Ramaswamy made headlines this week after insisting that the Super Bowl, which includes the Kansas City Chiefs, is "rigged" in favor of the Chiefs to set the stage for Swift and Kelce to endorse Biden later this year, according to Mediaite.

"I wonder who’s going to win the Super Bowl next month. And I wonder if there’s a major presidential endorsement coming from an artificially culturally propped-up couple this fall," Ramaswamy wrote in an X reply. "Just some wild speculation over here; let’s see how it ages over the next eight months."

Some social media users agreed with Ramaswamy's theory.

"Yeah. I had the same thought. Nothing feels organic about Taylor's rise -- or this whole 'relationship' -- or now this whole Superbowl thing," one X user wrote.