Modelo Beats Bud Light In Sales For Second Consecutive Month.

 July 12, 2023

America's top-selling beer definitely isn't Bud Light anymore.

It's not Coors, Miller, Pabst, Budweiser, or Old Milwaukee either.

It's Modelo Especial.

Fox News Business reported that "the most recent data shows that Modelo Especial saw an 11.4% increase in dollar sales and a 5.7% increase in volume in the week ending July 1. Over that same time, Bud Light saw a 28.5% decline in sales dollars and a 32% dip in volume, the data showed."

Bump Williams, the CEO of Bump Williams Consulting, says that it's probably not going to get better for Bud Light anytime soon if Modelo keeps growing like it is:

"If Bud Light continues its double-digit declines for the balance of 2023 and Modelo Especial continues to grow at 10% or greater for the balance of the calendar year, then it’s probable that Modelo Especial surpasses Bud Light as the No. 1 selling beer in America on a calendar basis."