Modelo Beats Bud Light In Sales For Second Consecutive Month.
America's top-selling beer definitely isn't Bud Light anymore.
It's not Coors, Miller, Pabst, Budweiser, or Old Milwaukee either.
It's Modelo Especial.
Fox News Business reported that "the most recent data shows that Modelo Especial saw an 11.4% increase in dollar sales and a 5.7% increase in volume in the week ending July 1. Over that same time, Bud Light saw a 28.5% decline in sales dollars and a 32% dip in volume, the data showed."
Modelo Especial overtook Bud Light as the top-selling beer in the U.S. in May as Bud Light sales were crushed by a boycott over the brand’s relationship with transgender influencer Dylan Mulvaney.
— Breitbart News (@BreitbartNews) June 14, 2023
Bump Williams, the CEO of Bump Williams Consulting, says that it's probably not going to get better for Bud Light anytime soon if Modelo keeps growing like it is:
"If Bud Light continues its double-digit declines for the balance of 2023 and Modelo Especial continues to grow at 10% or greater for the balance of the calendar year, then it’s probable that Modelo Especial surpasses Bud Light as the No. 1 selling beer in America on a calendar basis."