High fashion becomes staple in Trump administration

The Trump administration's distinct inclination towards high-end attire has caught the eye of fashion enthusiasts and political insiders alike.

According to Daily Mail, in the past six months, President Donald Trump's administration has displayed a trend of polished and stylish fashion choices by female aides, focusing on both high-end designer options and more accessible brands.

President Donald Trump has been in office for half a year now, and during this time, a unique style trend has emerged among the women in his administration. Spearheaded by confidants like Press Secretary Karoline Leavitt and Secretary of Homeland Security Kristi Noem, the preference for brands such as Veronica Beard, Self-Portrait, Maje, and Sandro signifies a penchant for elegance and sophistication in political arenas.

The Prominence of Veronica Beard in Political Circles

Veronica Beard has quickly become a favorite among the leading women in Trump's circle. For instance, Kristi Noem drew attention when she sported a light pink blazer by the brand in July. Similarly, Tulsi Gabbard opted for Veronica Beard's navy blazer when campaigning in November, further solidifying the brand's appeal within political ranks.

First Lady Melania Trump is also known for wearing Veronica Beard, reflecting its prestige and allure. In another memorable moment, Margo Martin dressed head-to-toe in a beige pantsuit from the brand, with the jacket priced at $700 and the pants at $498, underscoring the administration's taste for luxury.

While Veronica Beard stands out as the brand of choice, other designers also play a significant role. Self-Portrait, for example, has carved its own niche among the aides, favored especially by Karoline Leavitt for formal occasions and press briefings.

Self-Portrait's Signature Presence

Karoline Leavitt's affinity for Self-Portrait is evident in her choice of a $555 Metallic Bouclé Minidress in April and a captivating mint green tweed dress in March. Both outfits were worn during significant public events, where style and politics intersect seamlessly.

In 2025, Leavitt caught attention at the White House Easter Egg Roll, donning a timeless Self-Portrait dress in a distinctive Tiffany box blue. This choice mirrored previous instances, like Ivanka Trump's wear of the same designer at the Miami Open.

French design brands Maje and Sandro also see frequent wear among Trump's aides. Margo Martin has been spotted in a $430 tweed dress by Sandro and a long knit dress of similar make, sported by Lara Trump at a different event.

Maje, Sandro, and Fashion Accessibility

In June, the fashion-forward Karoline Leavitt showcased a hot pink tweed dress by Maje within the White House. Her choices capture the chic and contemporary image the administration opts to convey through its wardrobe.

Leavitt's fashion choices often feature on social media, like a post featuring Margo Martin and Meghan Bauer while wearing a $565 tweed mini dress by Maje, further highlighting this trend. The intention behind these choices often implies a connection between taste and the political image portrayed to the public.

Despite their love for high fashion, these personalities haven't shunned more affordable brands. Case in point: Karoline Leavitt donned a Zara pantsuit priced at $43.90 for the blazer and $19.96 for the pants, proving that style on a budget also holds its place in the administration.

The Social Media Spotlight

A snapshot labeled "West Wing girls" by Leavitt on Instagram adds to the narrative of high-end clothing as part of the administration's portrayal. The fashion choices, exposed in plain sight, act as a subtle method to communicate confidence and a modern twist on tradition.

This recent focus on attire within the Trump administration resonates with both political supporters and critics alike, serving as a testament to the ever-evolving role of fashion in politics. As these leading ladies pair their on-duty responsibilities with a penchant for style, they exemplify how clothing influences perception.

The fashion trends within the Trump administration reflect broader cultural shifts, highlighting how attire symbolizes messages beyond mere appearance. It remains a topical reference point, embodying the administration's refined approach to presentation on the global stage.