The Signatry, a Kansas-based Christian foundation, ran two “He Gets Us” ads during the Super Bowl on Sunday and the ads have shockingly become the center of a strong conversation on Jesus Christ and Christianity.
The organization ran the ads with help from many anonymous donors with the exception of a few powerful individuals like David Green, the billionaire co-founder of Hobby Lobby.
The website for the ads contains a statement saying, "We simply want everyone to understand the authentic Jesus as he’s depicted in the Bible — the Jesus of radical forgiveness, compassion, and love."
The ads have certainly been divisive as criticism has poured in from both sides of the political spectrum.
Leftist activists have pointed out that despite the centrist message of the ads, the people behind the ads have strong right-wing ties. Inversely, many conservatives have taken issue with the ads for being inaccurate and disingenuous about Jesus.
Where the ads have certainly succeeded is in capturing attention and headlines. No other ad campaign is being talked about like the "He Gets Us" ads.