Finance expert suggests republicans may back Tucker Carlson for 2028 presidential run

 September 23, 2025

In a striking prediction, business expert and marketing professor Scott Galloway has put forward the idea that Republicans may endorse Tucker Carlson as their presidential candidate in 2028.

According to Daily Mail, Galloway's forecast challenges the expectations that Vice President JD Vance and other prominent figures would be top contenders for the nomination.

Scott Galloway, 60, shared his prediction during a discussion on the Pivot podcast, which he co-hosts with Kara Swisher. The topic arose while deliberating over the declining popularity of traditional television. According to Galloway, Carlson has increased in prominence partly due to his newfound independence following his departure from Fox News in April 2023.

Galloway's Support for Carlson as Nominee

Galloway stated, "I think Tucker right now is the most likely nominee for the Republican nomination." He emphasized Carlson’s recent independent perspectives and his growing appeal to a younger demographic, hinting at how this could bolster his candidacy.

Kara Swisher, on the other hand, acknowledged Carlson’s past warning that civil disobedience might ensue if the Trump administration tried to exploit Charlie Kirk’s assassination for restricting free speech.

Carlson's involvement and remarks on pressing issues such as housing further impressed Galloway, who described Carlson as being intellectually honest and courageous. "He comes across as courageous, not afraid to go against his own party," Galloway commented on Carlson's candidness.

Carlson's Recent Positions and Changes

In recent months, Tucker Carlson has taken a stance on multiple issues that have not always aligned with traditional party lines. He has voiced opposition to U.S. strikes in Iran and the long-standing American support for Israel, drawing ire from some MAGA followers. Despite this, his popularity has grown, particularly among younger audiences who appreciate his stance on housing affordability.

Using his newfound platform, Carlson has raised awareness about critical issues that resonate with younger voters, particularly regarding housing challenges. This positioning has fueled discussions that he might emerge as a stronger candidate than Vice President JD Vance, who, along with others like Secretary of State Marco Rubio, are regarded as potential successors to Donald Trump.

Other potential candidates such as Kristi Noem, Secretary of Homeland Security, Tim Scott, Ted Cruz, Glenn Youngkin, and Rand Paul remain in the realm of possibilities for the Republican nomination as well.

Turning Point USA Event Highlights

Tucker Carlson was in the spotlight during a Turning Point USA event in Tampa in July. At the event, Carlson critiqued aspects of the Trump administration, referring to some actions as mere grandstanding. He spoke candidly about his vision for the United States, expressing a desire to reform the country for the better.

During this appearance, he told the audience, "I want to see a better country. I want to see a country I recognize." This statement echoed the sentiments of many voters disillusioned with current political practices. His criticisms of the Trump administration, alongside his willingness to challenge his own party's policies, showcased his divergence from typical partisan rhetoric.

In addition, Carlson attended the memorial service for Charlie Kirk in Glendale, Arizona, underscoring his continued involvement and presence within key conservative circles. JD Vance, the current Vice President, was also in attendance, illustrating the complex dynamics within the potential 2028 Republican field.

Carlson's Move to Podcasting

Since his departure from Fox News, Carlson has launched a successful podcast, which has further amplified his voice within political and social conversations. This platform has allowed him to develop a broader audience and potentially solidify his influence among both traditional Republican voters and newcomers.

His move to independent media has enabled Carlson to speak more freely on contentious topics without the constraints of network television. This transition bolsters his credibility as a figure willing to challenge the status quo, and supports Galloway's view of Carlson as a credible presidential contender.

As anticipation builds around the 2028 elections, Carlson's next moves will be closely watched by political analysts and voters alike. His blend of critique, independent stances, and appeal to younger voters may indeed indicate a major shift in the landscape of the Republican nominee selection process.