Meta, the owner of Facebook and Instagram; and Alphabet, which owns Google and Youtube, have dominated the market for a LONG TIME.
Combined, they've controlled over 50% of online marketing for almost a decade.
Now, they're about to lose their dominant positions. Microsoft, Apple, Amazon, and others are considered the primary reasons Google and Facebook don't own the entire world anymore.
But is Zuckerberg losing power just so Jeff Bezos can gain it really a good thing?
According to Insider Intelligence, this will be the first year since 2014 that these two corporations won’t hold the majority share of the market as their share of revenues are expected to drop to 48.4 percent in what will be their fifth annual decline.
Unlike companies worldwide are cutting their advertising budgets in response to rising interest rates and high inflation, tech giants are going full speed ahead. They are even joining forces such as Microsoft and Netflix Inc who announced back in July that they will build an advertisement-supported tier of its streaming service.
Even Apple is redefining its advertising strategy and doubling its digital advertising business, with research group Evercore ISI expecting the iPhone maker forecasting a $30 billion ads business by 2026.
Why is this important? Well, whomever controls these platforms controls what the public sees. Perhaps more importantly as the Twitter Files are teaching us, they control what America does NOT see. Even if we needed to know.