Bud Light took an absolute beating after its campaign featuring TikTok influencer Dylan Mulvaney backfired with a significant conservative boycott in response.
According to Breitbart, Billy Busch, an heir to the Anheuser-Busch beer empire, recently broke his silence on the fall of what was recently the most consistently popular beer in America for years.
During a TMZ interview, Busch noted that his great-grandfather, Adolphus Busch, wouldn't have been on board with partnering with Mulvaney, saying at one point that his ancestors would "rolled over in their graves" at the thought of the company making such a stupid marketing decision.
Busch bluntly said that his ancestors wouldn't have agreed with using Mulvaney, a controversial transgender influencer, as a marketing partner to be pushed on consumers of the beer.
"I think my family — my ancestors would have rolled over in their graves," Busch told TMZ.
"They believed that transgender, gays, that sort of thing was all a very personal issue. They loved this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushed in people’s faces.”
Busch went on to explain his personal viewpoint on the botched marketing decision that knocked the sales of an iconic beer into the gutter.
"I think people who drink beer, I think they're your common folk. I think they are the blue-collar worker who goes and works hard every single day," Busch said.
He added, "The last thing they want pushed down their throat is a beer can with that kind of message on it. I just don't think that's what they're looking for."
"They want their beer to be truly American, truly patriotic, as it always has been. Truly, America's beer, which Bud Light was and probably isn’t any longer."
NEW: Transgender Bud Light influencer Dylan Mulvaney has cost Anheuser-Busch $27 Billion in value.
Former owner Billy Busch says Bud Light is no longer America’s beer and his father & grandfather “would have rolled over in their graves.”
“I think people who drink beer, I think… pic.twitter.com/H4Tr8DMuyX
— Collin Rugg (@CollinRugg) August 7, 2023
The company released a statement after it was forced to lay off hundreds of workers in the wake of the downfall of the beer brand.
"While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success," Anheuser-Busch Chief Executive Brendan Whitworth said in a written statement. "These corporate structure changes will enable our teams to focus on what we do best—brewing great beer for everyone."
Conservatives have demonstrated that they hold great consumer power, and clearly won't let companies promote messaging with which they strongly disagree.
It's important to share the news to spread the truth. Most people won't.